Our mission is to make healthy eating more accessible and delicious through nutrition benefits. ๐Ÿฅฆ


We believe people truly care about their health, the planet and animals. ๐Ÿ’ช๐ŸŒŽ๐Ÿฎ But we know folks value other things too, like taste, convenience, cost and familiarity. So our job isnโ€™t to convince people to care but rather to facilitate healthy action amid competing priorities.

Since plant-based eating is better for our health, the planet and animals, we work with employers and insurers to make it easier to eat plant-based foods and enjoy their benefits.